Facebook ads for interior designers

 Facebook ads for interior designers

Best social media platforms for interior designers

Interior designers and home decor brands must use social media as a marketing tool. However, while an effective social media strategy yields results and new clients, devoting all of your time and resources to social media can be time-consuming and draining.

Best social media for interior designers to use

How can you ensure that you are allocating your time wisely in order to achieve the desired results? The first step is to concentrate your efforts on the four most effective social media channels for interior designers. Here’s my guide to promoting your interior design company on social media.

1. Pinterest

Here’s why Pinterest is the most important social media platform for interior designers to use. It’s helpful to think of Pinterest as a search engine rather than a social media platform. People who use Pinterest, unlike other social media platforms, are in the research and purchasing mode, looking for inspiration and saving ideas for their dream home.

Pinterest is driving trends with 250 million active monthly users (as of September 2018). Designers frequently tell me that they can predict what their clients will want this season based on what’s trending on Pinterest. Interior Design and Home Decor are two of the most popular categories on the platform, and your company should be visible in them.

Unlike Instagram and Facebook, where content is only popular for 15 minutes, good content is shared and re-shared on Pinterest, giving it longevity. Sharing your content on Pinterest should be a well-thought-out component of your content strategy. If done correctly, it will drive traffic to your website, increasing its visibility.

Also, if you’re thinking about social PPC advertising, talk to us about Pinterest. Facebook and Instagram are reaching saturation with advertising, especially during peak seasons such as Christmas, when you’ll pay even more to reach your target audience. Because Pinterest is a search engine, users are already searching with the intent to buy, so what better place to advertise your products?

Another interesting fact is that when people click through from pins on Pinterest, they spend more money per purchase than people who click through from Facebook. It is geared toward a higher spend because it is a place where people research expensive purchases.

Pinterest is also a great place for designers to collaborate with their clients. You can collaborate on project ideas by sharing boards with pins.

2. Instagram 

Because interior design is a visual industry, Instagram is an excellent platform for showcasing your work. It also enables you to communicate with your audience. Instagram success is dependent on sharing inspiring content that adds value to your audience. Consider your Instagram post to be a daily mini-blog.

It’s a great way to stay in touch with people and let them know what you’re up to. Discuss your interests as a designer and show off your work. You can quickly find your tribe and grow your followers by using hashtags. Don’t get hung up on numbers; instead, prioritise quality connections.

3. Houzz

Houzz is the world’s largest platform for matching home renovators with the professionals they need to complete their projects. A showcase for interior designers, architects, builders, and landscapers, as well as home decor brands, for homeowners to discover.

Houzz.co.uk has approximately 200,000 users in the United Kingdom. Users on Houzz, like those on Pinterest, are actively buying and looking for professionals to assist them with their projects. It’s a great place to collaborate with your clients on project planning by using ideabooks. Houzz’s idea books, similar to Pinterest boards, can be used to solicit feedback. They are, however, far more feature-rich than Pinterest boards. You can share detailed information with your clients, and some designers even incorporate them into their workflow as a project management tool. Get active on Houzz with a well-optimized profile, and qualified leads will come your way.

It is critical for home decor brands to create a Houzz profile. First and foremost, you will benefit from their powerful SEO. Second, you’ll be able to show off your products to the thousands of users who visit their website each month. Did you know you can tag your products in lifestyle images on the site with direct links to your eCommerce pages where you can buy them?

Did you know that I’m a certified Houzz Marketer? I even have a certificate!! You can get my top 5 Houzz business tips for free by clicking here. Find out more about my Houzz Marketing Services if you want to grow your business.

4. Facebook

I actually debated whether or not to include Facebook on the list, and while this may be a contentious decision, here’s why. Yes, you do need a Facebook page because Facebook is still the world’s largest social media site. To run your Instagram as a business account, you must also have a Facebook page.

Every social media profile provides you with links back to your website, which helps you build your profile across the web. If your company has the resources, maintain a consistent presence on every channel possible. If you have a limited amount of time and money, focus on the ones that will give you the best return.

Keeping this in mind, here is what I believe works for Facebook. In recent years, Facebook has streamlined its operations in order to increase revenue from business users. Organic reach from businesses to potential customers has plummeted since this occurred. On the plus side, Facebook has some of the most sophisticated customer targeting capabilities of any media platform available. Facebook advertising used to be a simple way to reach customers, but businesses are now spending more on Facebook ads than ever before in order to maintain their reach.

Who Should You Reach Out to on Facebook?

If you are a home decor brand that sells low to mid-priced products, Facebook is a great place to find your target audience and sell products through paid media. In contrast, an interior designer working on high-end homes faces a unique set of challenges. A Facebook advertisement is unlikely to persuade someone to spend £50,000 or more on a kitchen. Houzz is far more likely to bring in that business.

However, Facebook can be used to find the older, well-heeled target demographic of kitchen buyers. In fact, it is their preferred social media platform! Unlike buying a sub-£50 cushion on the spur of the moment, your kitchen buyer will require a carefully planned campaign to win them over, so don’t dive into Facebook ads without a solid strategy to convert your buyer to your offer that suits your business.

Maintain an up-to-date profile on social media, as with all aspects of your business and branding. If you’re going to be visible on a social media platform, share inspiring content that will highlight your company’s best qualities.

Other Interior Designer Social Media

As previously stated, any social media profiles you create that link back to your website are beneficial to your online presence. LinkedIn is an excellent resource for connecting with other businesses. LinkedIn is a good place to find connections for interior designers working in hospitality, commercial, and property development. Especially since it is more geared toward business use than social media sites used for leisure.

YouTube is a haven for influencers. It is especially effective when selling products through demonstration. So, if you can’t establish a presence on your own, work with influencers to raise your profile.

While you’re busy planning, sourcing, and project managing, social media can be time-consuming to manage. My Deco Marketing specialises in social media management for interior designers and home decor brands. Whether it’s Pinterest management, Instagram strategy, or building your Houzz profile, choose the right channels. While you’re running your business, build your reputation and find new customers. To learn more, please contact me.